Sunday, December 6, 2026
Registration2:00 PM - 4:00 PMRoss Bridge
Tune In: Opening Session 4:15 PM - 5:30 PMBallroom
Barn & Barbecue — Welcome Reception + Dinner 6:15 PM - 8:15 PMBarn at Shady Lane
Afterglow on the Ross Bridge Terrace8:30 PM - 10:30 PMRoss Bridge Terrace
Monday, December 7, 2026
Warm-Up: morning walk 7:00 AM - 7:45 AMMeet in the lobby
Breakfast 7:45 AM - 8:45 AMRoss Bridge
General Session — Turn Up YOUR Message9:00 AM - 10:00 AMBallroom
Break10:00 AM - 10:30 AM 
Message Labs 10:30 AM - 11:30 AMBreakout Rooms
Adventure: Lunch, CSR, Museum11:45 AMBarber Motorsports Museum
Buses return 3:30 PMRoss Bridge
Reception at Brock's6:00 PM - 7:00 PMBrock's
Awards Dinner — Stories Worth Celebrating7:00 PM - 9:00 PMRoss Bridge
Afterglow at JT's9:00 PMJT's
Tuesday, December 8, 2026
Breakfast7:30 AM - 8:30 AMRoss Bridge
General Session Keynote, Panel Discussions, Closing 8:45 AM - 11:00 AMBallroom
Checkout — leave better than you arrived12:00 PM